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Fairtrade Fortnight

Fairtrade Fortnight takes place each year at the end of February and start of March to raise awareness about the people who grow our food and drink, mine our gold and grow the cotton in our clothes. Unfortunately these people are often exploited and underpaid, which is where the Fairtrade Mark comes in.

The Fairtrade Mark is a registered certification label for products sourced from producers who have met the international Fairtrade Standards.

When this Mark is used it shows that the product has been certified to offer a better deal to the farmers and workers involved.

How does our health connect with what we buy?

Evidence suggests there are 5 ways to mental wellbeing:

  1. Connecting with other people
  2. Physical activity
  3. Learning new skills
  4. Acts of giving and kindness
  5. Paying attention to the present moment (mindfulness)

When we buy food and products with the Fairtrade Mark, as well as getting the item we want, we are also giving to others (point 4 above). This is because our purchases give support to the farmers and workers who make the products and their local community through a Fairtrade Premium.

Fairtrade food production can also have a lower environmental impact as farmers and workers are required to meet set environmental standards to get the Fairtrade Mark. This helps to reduce the harmful impact of climate change and pollution so buying Fairtrade can be better for the planet too.

Below are two examples from the Fairtrade Foundation website on the environmental impact of buying Fairtrade:

  • “Tea workers in India have invested some of their Fairtrade Premium into replacing the traditional wood-burning heating with a solar-panelled system.”
  • “Coffee farmers in Costa Rica have used the Premium to replant trees to prevent soil erosion and have invested in environmentally friendly ovens, fuelled by recycled coffee hulls and the dried shells of macadamia nuts. This means that they no longer need to cut forest trees and so can preserve the rainforest and the oxygen they produce.”

How to get involved

Click here to find out more about Fairtrade Fortnight (21st February to 6th March 2022), and to access resources for holding your own events online, or in schools, universities and workplaces.

There are many Fairtrade Towns across Cheshire including Chester, Macclesfield, Neston, and Alsager. More information on each Fairtrade Town is available on their council websites or Fairtrade Facebook groups, so get in touch to find out more about what’s taking place near you.